It is a fact that each day we are stalked by thousands of distractors, mainly technological, but stress and personal responsibilities require more time than we think of. All these factors impact important tasks that have a due time and demand all our attention. . At the end of the day we feel unproductive and with more unfinished tasks than the day before, there is always “something” that comes up and makes us lose focus thus obstructing us to achieve our established goals.

A very common example of this is when we have to create a presentation of any given subject, explain your collaborators the next working plan or presenting results to your boss. Even when you have arranged the time to organise your.ppt presentation, more often than not it becomes a nightmare to have it ready in due time. That is because you don’t seem to classify the information, some images are missing, you don’t have the time to make it “good-looking”, too much data and you don’t know what to do with it… and above all, you never have the extra time to focus exclusively in this task. After a great effort you have it ready, you prepare your pitch and are ready to present and… what is the result? When presenting your report it is almost impossible to hold the attention of your listeners, for they all have their own distractors and it becomes a domino effect and at the end all your efforts seem worthless.

What does it mean to draw attention of others? and what resources do you have on hand, not only to meet the goal of having a great presentation but to captivate when you have to render your ideas to an audience? Captivate is a very sought for verb and it is important to analyse it to understand its power, use and the possibilities it has. This word means to win the will and favour of others. It is to attract others by showing extraordinary qualities in your discourse and become irresistible. But, how can you make a good use of this verb? You have to take advantage of what we call “allies”, who will become spokespersons of the extraordinary qualities that you are going to offer. These allies are all the material and non-material (visual, sound and perception) resources that you must have previously prepared for strengthening your ideas, entice and clench the 5 senses of your audience and, above all, help you convey the depth of your messages. The secret is to make your presentation your best ally. Presenting is a great opportunity to show your personality, your creativity and install your ideas in others’ heads.

A presentation shapes a perfect link between your personality and your messages, basically is like having a second speaker by your side backing you up in each word and idea that you communicate.. It is form and substance working together to meet your objectives, the form is the presentation and the substance is you standing up for what you say and what you convey in each slide. Making a presentation is not only transferring a lot of data in a slide, using a colourful photo and let things happen. Making an effective and captivating presentation means to show, at its best, your professionalism, your creativity and how proud you are of devoting the best of you for others. The effort to produce a powerful presentation shouldn’t be exhausting, nor bring up stress; it should be an instrument easy to control that helps the flow of ideas. That is why having a pre-designed template with an editorial organization very well founded and sustained in a narrative, is the best decision to start with the right foot the path for achieving your objectives in time and form. In SlideArt we want to be your ally for you to have the best success formula:

You, your ideas and a captivating presentation… I don’t know. Think about it.