AUnlike any other moment in history, now, more than ever, human beings are using visual information almost exclusively. This behaviour also impacts the content we favour and the medium we choose to satiate our needs of information. A very important point that we must bear in mind is that the understanding and learning after visual usage is crucial for seizing the depth of messages communicated. Each time that a generation substitutes the previous one, demand of interactive and visual content will grow, for their understanding abilities reach higher levels than those of earlier generations.

Considering this, we can understand the importance of the first impression you deliver to an audience when presenting or exposing information. Certainly your audience expects you to tell them a powerful story that draws their attention and move their emotions, but they also want to see that story in pictures so they can grasp it better. A presentation must have the perfect balance between images and text. Yes, slides shouldn’t be overridden with text, but disregard it entirely and rely exclusively on images doesn’t work either. A good balance of both, text and image, could be the key for a successful project that backs up your message and deeply connects with your audience.

Storytelling is a strategy on which success for many brands, companies or products relies on. , Its aim is to create an identity that connects emotionally with the audience, which definitely is part of any future project.

In order to create a storytelling project we recommend to bear in mind:

• Who are you and where are you going?
• What makes a difference with you?
• Who will be your audience?
• What do you want to tell your listeners?
• Write a story with introduction, core and denouement. It should have a very well defined climax in order to keep suspense, intrigue and curiosity in the audience.
• Create your characters; do not leave out your audience. Invite them to draw their own conclusions for the denouement.
• • Slides must illustrate your story. You’ll create your own scenario with colours, textures and shapes.
• Don’t forget to surprise them at the end.

You need not concern too much; there is an opportunity to have access to effective communication tools like a creative presentation that you, yourself, can edit and control to achieve the balance that you want. You don’t even have to have any design art knowledge. You can explore your own creativity thanks to 100% editable templates that we make available for you.

In SlideArt we offer a great variety of scenarios where you can express your idea. It doesn’t have to be complex. Some of them are:

Minimalist: Its main feature is a peaceful style, for it avoids overriding elements. It invites to create the denouement of the narrative by contemplation.

Maximalist: It conveys the importance of decoration and sophistication looking for a dramatic intensity with the blending of styles, curved shapes, an extensive colour palette and electric effects.

Brutalist: Architectonic style represented by recurring geometric shapes. Encompasses a wide variety of colours and fonts, not restrained at all.

Playroom: It is a space to become children again, to play with the information and let your imagination fly.

Urban Jungle: Explores the fresh and wild side of the collection, botanical elements will help make this adventure possible.

Glam: Smart and interesting you’ll be, for this world is for thee.

Bohemian & Chic: Make of your presentation an incredible experience, as it was your last trip, thanks to the features that this option offers. A bohemian, relaxed and mystical environment can be created, ideal for fashion and travel brands.

You decide what colour, amusement and story experience will entice your audience at first sight.