Presentations for a rushed world
Our lives today are accelerated, that’s a fact. We move 100 times faster than we did 50 years ago and we try to get the most out of the intrinsic speed of daily life trying to get advantage of every tiny moment in order to do more activities. Surprisingly, even though we have the tools to achieve it, it seems that we have less and less time.
In the haste of everyday life, do we have the space and disposition to pay attention to traditional presentations? Or, on the contrary, do we need approaches to tell our story that connect in a different way with our listeners to catch their attention, seduce them, in short, convey our ideas?
Do not consent to your audience going to sleep during the presentation, surprise them!
How to make presentations for a hasty life? With this short guide you’ll achieve your objective of connecting again with your audience:
- • Change your point of view. We know that our message is very important, but why would it be of interest to other people? In the recent past we talked about audience segmentation in order to find common interests. Today it is necessary for you to empower your listener and make him/her the hero of the story. Inasmuch as the person you address to perceive that he or she plays the main role in your narrative, with a clear mission, challenges, allies and opponents, will be able to make his/her the story and avoid the sensation of just being spoken to, and have the feeling that he or she is the one talking through you.
- Tell me in a phrase. While your presentation may be vast with a lot of information, at the end it all comes to one single and powerful phrase that explains and justifies the entire content. This creative idea must convey the whole dissertation and comprises the key message that must stick in your audience’s minds. The main idea of your presentation should be summarized in one phrase.
- Tell me a story. Create a narrative to build up your argument. Start recognising the need of a solution to a conflict and shape your presentation with an introduction, core and denouement. Don’t forget to include the mission, the challenge, the allies and the opponents, distinctive to all narratives. Describe an attractive and convincing story.
- Chose the best medium. For every kind of message there is an ideal vehicle. Unfold in order to impact your audience. The election of the channel should be related to the kind of message. Get out of .ppt and explore interactive presentations, landpages, dashboards and videos.
- Render your insights into images. To the extent that you can translate your message into visual language, you’ll gain more penetrating and retention power. Today, more than ever, an image tells the story.
Think visual, always visual… SlideArt provides you with the tools, you tell a powerful story that changes the world.